Agricultural Packaging Tâm Dương - Affirming Brand Value for Your Business

Market Situation of Agricultural Products in Vietnam

With a long history of agriculture and a diverse range of crops and flowers, Vietnam boasts a rich and varied source of agricultural products, each region having its unique specialties. With the development of the market economy, many Vietnamese agricultural products have been exported globally. However, the value of Vietnamese agricultural products remains relatively low.

This situation is mainly due to the lack of distinct branding for Vietnamese agricultural products. Most of our agricultural items are exported as raw materials to easily accessible markets, reflecting their value accordingly. Most Vietnamese agricultural enterprises have not invested in building brands, messages, and images, focusing mainly on products rather than packaging. This is a weakness of Vietnamese agricultural businesses.

Packaging accounts for up to 70% of a customer's purchasing decision. Would you be willing to spend money on a product with poor packaging? Do you believe that if the packaging is not good, the product quality can be ensured?

For a country with a predominantly agricultural economy like Vietnam, the consumption of agricultural packaging is significant each year. Each region has its distinctive agricultural products, thus requiring diverse packaging solutions. Exportation is the direction for Vietnamese agricultural products to many countries worldwide. However, our agricultural products face fierce competition from other nations. Investment in packaging has not been adequately emphasized due to the relatively low value of agricultural products, making it difficult for them to compete in the market.

The Role and Significance of Agricultural Packaging for Businesses

For agricultural businesses, product preservation is a challenging and crucial process, given the perishable nature of agricultural products. Moreover, these products directly affect human health, so product quality is highly valued by both suppliers and consumers.

Agricultural packaging must ensure product preservation from storage to transportation and to the hands of consumers.

Packaging not only plays a crucial role in ensuring product quality but also helps build brand images. Damaged or deformed packaging will undoubtedly fail to create a quality product image and will significantly impact brand reputation.

In general, agricultural packaging, and specifically agricultural packaging from Tâm Dương, create the most effective interaction between products and consumers. A suitable packaging product not only increases sales opportunities but also effectively builds brand images.

Agricultural Packaging Tâm Dương - Asserting the Brand Value of Your Business

Understanding the importance of packaging for businesses, Agricultural Packaging Tâm Dương always strives to support and provide a variety of agricultural packaging solutions with attractive designs to enhance the competitiveness of today's agricultural producers.

Tâm Dương employs woven PP fabric for agricultural packaging, characterized by high mechanical strength, ensuring that the product remains undistorted or intact. Thanks to the intertwined structure of PP fabric, woven PP packaging withstands various forces horizontally.